I had an ambitious programme for the launch of my book: website in French and in English, newsletter idem, Instagram account, recruitment of a press officer, idem for the computer graphics, layout of the quotes of the interviewees?
Anyway, I've been thinking big and I'm a little late for this newsletter. As my book was released last Thursday, I'm going to focus on the behind the scenes of this release and hope you're interested ｡^‿^｡:
The final version was done just before Christmas. I couldn't read it anymore.
I had to reduce the quotes of the interviewees and to remove the list of companies but overall, the vast majority of my text remained.
At first, it was supposed to be a practical guide but it's more of a mix between essays, interviews and practical sheets. So my publisher suggested "Innovating in practice" and we went for it.
There's a lot to say, but I'll stop there. Ask me questions if you want. And I promise, the next letter will also talk about France and innovation for SMB!
Thank you for your attention. Talk about it around you (-‿-)